Maverick was a startup based in Buenos Aires. It was the first self service platform of mobile audiences in LATAM. They've commissioned me the creation of the company visual system. Since 'Maverick' is the name of a wave, they wanted the color palette to be associated with the colors of the ocean. And they also wanted the logo to resemble a mobile app icon, so that's why it has a version on a rounded box. We worked creating a logo and the brand's identity system which included: color palette, typeface usage and graphic system. I also designed the following brand applications: style guidelines, business cards, digital report, media kit and the platform customization (2015).