I create and transform brand concepts into visual identity systems, working side by side with the client as a real team through the whole design process.
I provide a wide variety of printed and digital design solutions according to each project.
I was born in Buenos Aires, Argentina. I have a Graphic Design degree and postgraduate studies on Corporate Identity from the University of Buenos Aires, where I also teach and co-direct mentored research projects.
I have worked in design studios where I gained experience developing POP materials for Procter & Gamble Argentina (Ariel, Ace, Cierto, Head & Shoulders, Magistral, Old Spice, Pantene, Pringles, Secret, Vick, Wella). Later on, I carried out promotional graphic materials for PepsiCo (Argentina), Evercrisp (Chile) and Gamesa (México), taking part as well in the creation and development of motion presentations for characters licenses.
Nowadays I am working independently or associated to other professionals such as copywriters, marketing specialists, illustrators, developers, motion designers and photographers, mainly in projects of visual identity and mobile/web for startups and SMEs for Argentina and abroad.
I have worked in design studios where I gained experience developing POP materials for Procter & Gamble Argentina (Ariel, Ace, Cierto, Head & Shoulders, Magistral, Old Spice, Pantene, Pringles, Secret, Vick, Wella). Later on, I carried out promotional graphic materials for PepsiCo (Argentina), Evercrisp (Chile) and Gamesa (México), taking part as well in the creation and development of motion presentations for characters licenses.
Nowadays I am working independently or associated to other professionals such as copywriters, marketing specialists, illustrators, developers, motion designers and photographers, mainly in projects of visual identity and mobile/web for startups and SMEs for Argentina and abroad.
Nací en Buenos Aires, Argentina. Soy Diseñadora Gráfica egresada de la Universidad de Buenos Aires, en donde además realicé estudios de posgrado en el Programa de Actualización en Identidad Corporativa. Soy docente y co-dirijo proyectos de investigación en dicha casa de estudios.
Trabajé en estudios de diseño donde adquirí experiencia desarrollando material POP para Procter & Gamble Argentina (Ariel, Ace, Cierto, Head & Shoulders, Magistral, Old Spice, Pantene, Pringles, Secret, Vick, Wella). Luego me desempeñé realizando piezas gráficas de material promocional para PepsiCo (Argentina), Evercrisp (Chile) y Gamesa (México), participando también en la creación y desarrollo de presentaciones animadas para licencias de personajes.
Actualmente trabajo en forma independiente o asociada a otros profesionales (redactores, especialistas en marketing, ilustradores, programadores, animadores, fotógrafos), principalmente en proyectos de identidad y web/mobile para startups, pymes y profesionales, de Argentina y del exterior.
Trabajé en estudios de diseño donde adquirí experiencia desarrollando material POP para Procter & Gamble Argentina (Ariel, Ace, Cierto, Head & Shoulders, Magistral, Old Spice, Pantene, Pringles, Secret, Vick, Wella). Luego me desempeñé realizando piezas gráficas de material promocional para PepsiCo (Argentina), Evercrisp (Chile) y Gamesa (México), participando también en la creación y desarrollo de presentaciones animadas para licencias de personajes.
Actualmente trabajo en forma independiente o asociada a otros profesionales (redactores, especialistas en marketing, ilustradores, programadores, animadores, fotógrafos), principalmente en proyectos de identidad y web/mobile para startups, pymes y profesionales, de Argentina y del exterior.
What I do:
— Visual Identity
— Brand Strategy
— Presentation Decks
— Brand Applications
— Web Design
— UX / UI
— Social Media Visuals
— Packaging
— Visual Identity
— Brand Strategy
— Presentation Decks
— Brand Applications
— Web Design
— UX / UI
— Social Media Visuals
— Packaging